20north.com is the only shopping portal that is dedicated to connecting US merchants directly with 50 million and growing (at 33% annually) online Indian consumers. In the face of the current recession in developed markets, the fast growing Indian market offers a large, untapped opportunity for diversified growth and new revenue.


In fact the just published 2009 Global Retail Development Index report from AT Kearney rates India as the most attractive retail investment opportunity among emerging markets (related links at http://www.reuters.com/article/pressRelease/idUS108857+15-Jun-2009+PRN20090615 and http://www.ft.com/cms/s/0/53b4f44e-593a-11de-80b3-00144feabdc0.html?nclick_check=1).

Typically, issues such as payment collection & currency controls, last-mile logistics and mind-numbingly tedious import procedures in India have posed a formidable barrier to entry. Another potential hurdle is government regulations that prevent 100 per cent foreign ownership of retail stores. Hana Ben-Shabat, one of the AT Kearney report’s authors, said “Maybe the model won’t be owning the establishment, but getting the brand into market place...”, which is precisely what 20North.com offers.

Foreign merchants can partner with 20North to bring their brands and products to the Indian consumer without getting bogged down in a regulatory quagmire and without making a huge investment in real estate and people. With 20North's unique combination of sophisticated logistics, state of the art technology and India based payment processing and on the ground customs handling capability, selling into India is now as simple as 1-2-3. Here's how it works:

Step 1 : Register and use any industry standard catalog upload mechanism such as XML or CSV datafeeds, or simple spreadsheet templates, to get your product inventory online at 20north. Once uploaded you will see your products on display at www.20north.com - priced in Indian Rupees and with all import duties and shipping costs automatically pre-calculated.

Step 2 : When your product sells on 20north, you will receive a ship order notice along with payment for the products in US$. You pack and ship the product to the 20north receiving hub in the US. Your job is done.

Step 3 : 20North ships the product to India, clears Indian customs and delivers the product to the buyer in India

20North does not charge any sign-up fees and collects a commission only when a product sells on 20north.

Interested in tapping into the buying power that awaits you in India? Email us now at sell2india@20north.com to learn more about how you can start selling to the vibrant, fast growing Indian consumer market.